Create distinct brand experiences for different audiences.
EZCORP
As part of our work with EZCORP, I helped develop campaign creative across two distinct brands: EZPAWN, where bold, social-first concepts helped challenge traditional perceptions of pawn, and MAX Pawn, where a more elevated visual approach brought luxury resale to life. Across static and animated creative, each campaign was designed to feel distinctly its own while supporting broader performance goals.
Sr. Art Director / Art Direction · Campaign Development · Paid Social · Motion
Go beyond the brief.
Before developing any creative, I visited an EZPAWN store myself to experience the brand from a customer’s perspective. Seeing the environment, merchandise and shopping experience firsthand gave me context I couldn’t get from a brief alone—and helped ground the creative in the real brand experience.
EZPAWN — Campaign 01Shift your thrift.
Reframe EZPAWN as a destination for modern thrifters and turn the thrill of secondhand discovery into a bold, ownable campaign platform.
EZPAWN — Campaign 02You never know what’s in store
Showcase the treasure-hunt appeal of pawn through playful creative built around never knowing what you might discover.
MAX PAWNElevate the resale experience.
Position luxury resale through a more refined visual lens, using polished static and motion creative to showcase high-end pieces with the sophistication they deserve.
