Build a personal brand as powerful as the person behind it.
Toi Sweeney
I’ve worked with Toi Sweeney across multiple stages of her brand—helping translate her bold point of view into a visual identity that could grow with her. From brand strategy and web design to book covers, photography and speaker materials, the goal has always been the same: make the way Toi shows up feel unmistakably her.
Brand Strategy · Art Direction · Web Design · Photography · Book Design · Personal Branding
Build the platform.
Create a digital home for the brand.
I designed Toi’s website to bring her expertise, personality and visual identity together into one cohesive experience that could evolve alongside her career.
Book Design
Design the next chapter.
Turn an idea into something people could hold.
For Secrets of a Well Dressed Brand, I explored multiple cover directions before developing the final visual expression of Toi’s philosophy around personal image and perceived value. Her work teaches professionals to use wardrobe and personal brand strategically to influence how they are seen, trusted and remembered.
Brand Growth
Grow with the person.
Let the brand evolve without losing what made it hers.
Today, Toi’s platform has expanded into speaking, workshops, thought leadership and a TEDx stage. The brand has grown with her—but the confidence, polish and unmistakable point of view have remained consistent.
