beacon
Over three years, my work with beacon grew from developing its original logo into a comprehensive rebrand and visual identity system. The evolved brand included a new logo, custom iconography, website design, social creative, print collateral, signage and outdoor advertising—creating a flexible system that could support the nonprofit across every touchpoint.
Brand Strategy · Art Direction · Logo Design · Visual Identity · Custom Iconography · Web Design · Digital & Print
LogoOriginal identity → Rebrand
As Beacon grew, the identity needed to grow with it. I returned to the brand with a more developed visual direction—rethinking the logo and expanding the identity into a system built for greater consistency, flexibility and recognition.
IconographyCustom visual language
Custom iconography expanded the identity beyond the logo, creating a recognizable visual language that could communicate beacon’s programs, ideas and impact across digital and physical experiences.
BrandCreate consistency at every touchpoint.
From a social post to a billboard, every expression was designed to feel unmistakably beacon.
